inbound marketing yourself
YOU'RE IN THE GRIND AND YOU FEEL IT:
I'm going to come right out and say it, I'm in the grind - the inbound marketing grind that is... When we started this journey of Inbound Marketing we had one client - ourselves. It was fairly easy to keep up. We were blogging regularly, working on new and exciting content to leverage and our social media game was right on point. Not to brag, but we were killing it! We were shooting up the Google ranks in keywords critical to our traffic and we were just starting to see conversions on our website.
Then something wonderful happened, we got our first inbound client. It was an awesome and celebrated time in our company. Going from designing websites, managing PPC ad campaigns, and executing basic SEO services to becoming a full service digital agency is a crazy, fun, intimidating, and exciting experience. On top of all of that, however, are consequences. Not to sound ungrateful, we wouldn't have it any other way but the biggest loser in this experience has been our own Inbound activities.
I sit here writing this blog post for the first time in 3+ months... 3 months! That's not good inbound practices. Yes part of that was out of my control (shameless cancer diagnosis plug) but nonetheless, it's been too long. So I decided to write a blog about how and what I'm going to do to keep our Inbound going even as we serve our other clients first.
the inbound marketing grind
When you start down the inbound marketing path for a client you're going to have a laundry list of things to do constantly. Trying to get those blog posts reviewed and back promptly is tough. Creating new, unique, and enticing pieces of original content is a full time job and you're most likely finding that out that hard way. On top of that, you've got other projects - websites, SEO services, PPC campaigns, other customers... the list goes on. You're busy, you're in the grind, and your own company is suffering.
1. There are always distractions
Finding the time to work on your own business can often be at the bottom of an inbound marketer's priorities list. I have to admit, I'm blatantly guilty of this (thus the extended period between recent blog posts...).
2. your customers still come first
Let's be clear about one thing - I'm not advocating you drop your contractual obligations to work on your own company. In the end, as any good marketer (or business owner, operator) knows, your customers come first. If you neglect or sluff your current customers you'll quickly find that you have plenty of time to work on your own inbound as you won't have any more customers to work on (insert sad face emoji here).
However, often times when I'm out of contractual obligations to perform for my clients I don't default back to Digital 1's inbound activities. In this case you can absolutely have your cake and eat it too! When you're finished doing what you need to do for your customers don't forget to pay attention to your own company's needs. If you don't spend the time with inbound, you won't get the results that you desire.
3. YOU'VE GOT TO MAKE THE TIME... FOR REAL
Getting your own inbound marketing activities done on a weekly basis really comes down to time management and let's face it - we marketing folks are pretty bad at this. You're always going to have other stuff to do. Write a blog for a customer, billing, cleaning up your desk... Chances are you like most people have no problem coming up with a laundry list of things you could be doing instead of your own marketing activities.
You have to make time. Take out your calendar and find a date and time that you can carve out just for your own inbound activities. Make it an every week thing and don't schedule meetings, phone calls, or anything else over this time. This is time to work ON your business not FOR your business. If you don't make time for your own inbound, then it will always come last on your priorities and never get done. I've learned this the hard way so hopefully you can be spared.
Thanks for reading our post the Positives and Negatives of hiring and Inbound Marketing Agency. We hope this post helps you decide if working with a Inbound Marketing Agency is right for you and your company. Want to turn your website into a lead generating sales machine? Download our eBook An Introduction to Growth-Driven Design by clicking the link below!